Thought Leaders
in web design

We create stunning websites for both, emerging and established companies. Our web design focuses on increasing sales, customer engagement, and brand satisfaction.

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Strategic thinking and web development.
Complete focus on the world's most used management system, wordpress.

We take the creation of the new website all the way from idea to launched website through a one-to-one smooth process. Following previously created brand manuals and/or corporate guidelines we make sure your new site encompasses a consistent visual identity.

The idea is to launch your message to the right audience by combining design and latest technology in perfect harmony.

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WordPress is often the obvious choice for modern websites. It is the world’s most widely used publishing platform, thanks in large part to its ease of use and flexibility. This CMS is backing more than 25% of the whole www, therefore 1 in 4 websites out there was done on the WordPress platform. The system is based on open source code, which means that you also may avoid expensive licenses.

There is not such a thing like 100% with current practices on the internet bu security is really important to consider when working with open source. We operate and manage a large number of business-critical sites thanks to our long experience and solid security practices. With us you can feel safe and trust that it works.

Steps to launch a website.
A website turns ideas into realityTM
Step 1Brainstorming
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Together, we look at the market, purpose and goals to be able to produce the best possible business proposal. Then, we compile the conclusions from the research and present you a complete solution proposal with schedule, technical specifications and budget.
Step 2Start-up meeting
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Your project manager will go through all the details about the project and will answer any doubt you may have. Afterwards you will receive a formal business proposal for your approval and an official account will be created for you in order to access our CRM.
Step 3Mockup Design
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A unique subdomain (company.squaredraft.com) will be implemented so you can have access to our work in every step of the road. Sketches will be delivered together with the designer's comments. Once we receive your feedback and revisions, we will complete the design phase.
Step 4Content Creation
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At this point, all material needed for the site is compiled. We will help you to develop a content structure where you or our partners will deliver files needed like copywriting, videos and photographies to finalize the website.
Step 5Web Development
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Our coders will implement the design, develop special requests and integrate the website with 3rd parties. In this phase, we also make sure that your website works perfectly across mobile devices and different browsers like Chrome, Firefox, Edge or Safari.
Step 6Launching & Training
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We make your website available to the general public. Some clients decide to book tutorial sessions in order to maintain the website on their own. After the launch and based on your Maintenance Plan, we take care of operations, updates and support to ensure the site is still safe and fast in the future.
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Search Engine Optimization.
Just having a good website creates no added value without visitors.

We guarantee that your site is technically search engine optimized to drive organic (not paid) traffic from Google. By implementing Google Analytics Script Tag, we are able to deliver reports about traffic on your website that we can discuss on monthly basis.

There is an infinity of available resources and marketing channels to attract visitors on your website where we can help you with. By investing in PPC tools like Google Ads and Facebook for Business you can reach your target audience and boost your site in a very precise and fast manner.

Yoast SEO is the #1 search-optimization plug-in for WordPress. The software runs on more than 9 million sites and on 11.4% of the top 1 million sites in the world.

Frequently Asked Questions.
What our clients ask the most.

WordPress is open source content management software and currently powers around 27% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customizable websites based on the latest standards and observes web development best practices. Furthermore the community of web developers that use WordPress reaches far and wide and allows us to tap in to this collective intelligence and bring that wealth of experience to your project.

Your website needs to be hosted by a hosting company that specializes in WordPress hosting. There are many companies that do this. We are more than happy to make a personal recommendation should you require one.

You can subscribe to one of our ongoing website management plans, we will be your first point of call should something go wrong with your website. We will determine whether it is something the hosting company needs to fix or something that is covered on our end. We will provide training to assist you in using your website once it is launched.

Once your website is launched, we will provide 30 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this you will need to subscribe to one of our ongoing website management plans to make sure your website is optimized and maintained. These website management plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. More information on our website care plans is available upon request.

The time it takes for your website to appear on page 1 of a Google search depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of a search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimization (SEO) fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility among search engines. Launching your website and then forgetting about it is a surefire way to get lost among all the noise.

We will install Google analytics software on your new website and show you how to log into your Google analytics account so you can view a wide range of statistics about your website including number of visits, page views than the amount of time people are spending on your website.

Once you subscribe to one of our website management plans you will also receive more detailed analysis about your website performance and recommendations on how to improve.

Information architecture is the relationship between all the different pages of a website, how they work together, and how they are related to each other. This is communicated visually through a sitemap.

Here is an example of a sitemap: http://sitemaps.thewpdevshop.com/proctormajor/

An interactive prototype is a black and white version of your website that is designed to prove the functionality and features as they will work in the browser. No design elements are applied at this stage as the prototype is just built to allow all parties to make final decisions on the functionality.

Here is an example of a prototype: http://prototypes.thewpdevshop.com/proctormajor/

While our goal is to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website during the development process, we will most likely ask why?

If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige. If the new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest scheduling it for another phase of the website once the original version has been launched. This will require a new proposal.